Internet Marketing is a strategy and techniques applied on the Internet to reach an overall online marketing success of a company.Internet Marketing is also called as online marketing, Internet advertising, web marketing, eMarketing.Internet marketing can do…• To generate worldwide internet presence of a company or an organization.• It can give exposure to the outside corporate world.• It can generate sales leads• It can give fast response and information request to the potential buyers.• To build a confidence to the customerTop phases in Internet marketing:First know who your customer is and what is your offer?Phase 1: Research your MarketPhase 2: Prepare an AnalysisPhase 3: Prepare a StrategyPhase 4: Monitor your performanceImportance of Internet Marketing:• Home potential buyers will always use internet to buys product.• Buyer can have a clear visual pictures and description about your product or service• Instant purchase transaction is easy.• Reference to your website is easy.• It will impact productivity of your company• It can increase your Brand IdentityKey necessary steps to have success in Internet marketing:1.Web ApplicationRelated :• Website with easy navigation systems• Good Quality Content• Clear User Interface• Content management System• Web based customer support• Live chat application• Secure transaction support• Affiliate and reseller marketing system• Landing Page• Forum / Message board2.Multimedia Online marketing collaterals• Video & Audio explanation of your product or service• Banners and skyscraper advertising• Pop up ads• Pay Per Click Advertising• Opt-in newsletter service• Link exchange programFour important factors can influence your Internet marketing Success:• Density• Proximity• Saturation• DepthWhere you need to spend your money in Internet marketing:Best key players are• Google Adwords , Google Adsense , Google base , Google Catalogs• Yahoo Search Marketing , Yahoo Stores,• MSN Search beta• Next-Tag• LookSmart• Business.comTips for your Internet Marketing Campaign:Consider Google Adwords• Target right Audiences• Research your keywords• Test multiple ads one by one• Include targeted keywords in your ads• Drive traffic to relevant Landing Page