Choices Are Rewarding in Themselves

By , 19 July, 2011, No Comment

The human brain may have evolved to the point where making a choice – regardless of what that choice is – is a reward unto itself. Experts managed to tease out this trait in a new study conducted on volunteers in the lab.

Making choices is a behavior directly related to the perception of control each and everyone craves for, consciousl… (read more)

Source: Softpedia News – Global

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