Amazon.com Inc. launched its much awaited tablet computer with a price Wednesday of $ 199, potentially cheap enough to give Apple iPad some serious competition for the first time. In a press conference Wednesday in New York, Amazon launched the Kindle a fire, a tablet with a seven-inch screen without storing the data in the cloud and a new Internet browser called Silk in the Amazon. Amazon CEO Jeff Bezos introduced, in addition to touch the Kindle e-reader, who has the keys and touch screen $ 99, as well as the basic Kindle e-reader is a new price of $ 79. AP Photo “These are high quality products at prices nonpremium” said Bezos. “We will sell millions of them.” Amazon rose 3.2 percent stake of $ 231.29 in morning trading, while Barnes & Noble, the manufacturer of the Nook e-reader, fell 6.2 percent to $ 12.39. Analysts had expected the tablets for about $ 250, about half the price of Apple iPad dominant, starting $ 499. Nook color e-reader to pay $ 249. With its own tablet is important for Amazon because the company has accumulated a mountain of digital goods and services that can be sold for that device. As Internet retailers in the world’s largest, perhaps a tablet also encourage customers to Amazon to shop online for natural products most often.